by Erika Trautman | Dec 23, 2014 | In the Media, Mobile and HTML5
This article was originally published on Forbes.com on 12/8/14.
The online video industry moves quickly. As the year comes to an end, we’re already contemplating what’s in store for online video in 2015. For marketers and publishers alike, the new year creates a tremendous opportunity to shake off the shackles of everyday execution, start thinking big for 2015, and determine how to deliver a new level of sophistication, user engagement, and results.
From mobile video to marketing automation to digital-first programming, here’s how we see today’s emerging trends growing into marketing must-haves in 2015.
(more…)
by Erika Trautman | Jul 15, 2014 | How-Tos and Tips, In the Media
This article was originally published by The Next Web on July 13, 2014.
Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video ) is undoubtedly hot this year. Interactive video breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged.
But with interactive videos like Pharrell’s and Dylan’s setting the bar high, it’s easy to assume that only rockstar creative teams with monster budgets and months upon months of planning can create an interactive video, leaving those new to interactive video wondering where to even begin.
As one of the first companies in the interactive video industry, we’ve seen interactive videos of all types created – some with deep budgets and large production crews, and others with leaner budgets and just a few smart team members – and we know that with the right knowledge and tools, any company can create a powerful interactive video quickly and easily.
So what do you need to know to build your own interactive video? From choosing an interactive video platform that’s right for you, to figuring out where to put your first choice point, here are our 11 top tips to keep in mind when creating interactive video that is both successful and engaging.
(more…)
by Erika Trautman | Apr 24, 2014 | In the Media, Mobile and HTML5
This article was originally published on The Next Web on April 21, 2014.
Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 is making Flash obsolete.
The HTML5 versus Flash debate has been a hot topic among Web developers for years – and even more so since Steve Jobs published his now infamous 2010 letter touting HTML5 as the future and Flash as “no longer necessary.” But whether you side with Flash or HTML5, there’s no denying that the implications of HTML5 on video and the Web are real.
For online video, HTML5 offers two things Flash does not: mobile capabilities and semantic markup. The growth of mobile engagement; the rise of Interactive Video for entertainment, advertising and shopping; and HTML5’s open structure all combine to create the future of an HTML5-based Web, leaving Flash to eventually shuffle into its place in the Retired Tech Hall of Fame (make some room Windows XP, Palm Treo).
(more…)
by Erika Trautman | Feb 21, 2014 | In the Media
This article about Interactive Video as a corporate communication tool was originally published on Wired’s Innovation Insights blog on February 18, 2014.
All businesses struggle with communication. Getting the right messages across to customers is a constant challenge, but finding a way to communicate between departments, with external stakeholders, and with investors is a whole other issue – and one that we all deal with. And more and more companies see online video solutions as a cost-effective, time-efficient way to tackle these challenges.
But the reality is most companies are leveraging only a fraction of the efficiencies afforded by video technologies, leaving billions of dollars on the table.
(more…)
by Erika Trautman | Feb 7, 2014 | In the Media
This article was originally published by Huffington Post on February 7, 2014.
Thirty years ago, Apple released its iconic 1984 Super Bowl commercial. It aired only once during the Super Bowl, yet it’s considered one of the most memorable and successful commercials to date. And while Super Bowl commercials, which are often the highlight of the game to non-football-watching fans, have certainly changed a great deal over the past 30 years — higher-definition footage, greater costs, more puppies, less clothing — there’s still a lot of things that haven’t changed.
Whether aware of it at the time, Apple’s 1984 spot planted the “Think Different” seed into the minds of all who watched it. Although that slogan wouldn’t actually appear for another 13 years, Apple’s goal was to spark revolutions in tech. Though Apple, among other tech giants, have accomplished this over the last three decades with amazing strides in personal electronics, it seems like the TV ads for these products have remained fairly unchanged in terms of technological innovations.
Isn’t it about time that advertisers think differently about the way they create Super Bowl commercials? We certainly think so, and we believe at the exponential rate tech is growing, Super Bowl commercials will look a lot different in 10 years — nay, even next year’s game will see changes to advertising — specifically in the way of interactivity.
(more…)
