by Jen Bergen | May 20, 2014 | Press Releases
Interactive Video Company Selected for Cool Vendor Report 2014 in Content Management Category
BOULDER, CO-(Marketwired - May 20, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, has been included in Gartner’s Cool Vendor Report 2014 in the Content Management category. Each year, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services. Gartner selected Rapt Media as one of this year’s cool vendors.
A Gartner Cool Vendor is an innovative company that has original and interesting technologies or services — a definition that appropriately describes Rapt Media and its technology, which includes its patent-pending Site Pairing technology that solves what was a costly and fractured online experience by breaking down the wall separating online video from website capabilities. When a viewer clicks on a Rapt Media video with Site Pairing, the website around the frame responds; and when a user clicks on the website, the video responds. Whether responsible for developing premium brand marketing videos, shoppable video campaigns, interactive corporate trainings and tutorials, or high-end video microsites, Site Pairing presents an entirely new solution for captivating audiences and measuring that engagement.
“We believe being named a Cool Vendor by Gartner is an honor, and we’re proud to be included in a group that is considered one-of-a-kind and exciting,” said Erika Trautman, CEO and co-founder of Rapt Media. “We humbly agree — Interactive Video can bring any brand that ‘cool factor’ by offering endless possibilities of memorable and, more importantly, profitable engagements with customers. From entertainment to ecommerce to human resources, we’ve helped a number of companies find ways to use Interactive Video to connect with their customers and bring in sales.”
Rapt Media’s Interactive Video (IV) technology is proving to advertisers and marketers that it’s not just the high number of views that brings in leads — it’s the high-value, high-conversion views that bring in leads. Rapt Media’s IV technology delivers a new, more effective method of marketing, which has proven to engage viewers better and for longer, turning those viewers into high-value customers.
Case in point, a Rapt Media-powered IV recently generated extremely high conversion rates for SGOSS, a charity that recruits volunteers with transferable business/management skills to become volunteer school governors to drive school improvement in England. With Rapt Media’s IV, the company beat its registration goal by 1,157 percent and beat its application target by 972 percent. More examples of real Interactive Video campaigns for each use case can be found here.
Whit Andrews, Vice President and Distinguished Analyst in Gartner Research, conducted Rapt Media’s research in the Cool Vendor Report.
Cool Vendors for Content Management, 2014, Kenneth Chin, Gavin Tay, Mark Gilbert, Mick MacComascaigh, Karen Shegda, Whit Andrews, May 9, 2014.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video.
Based in Boulder, Colorado, Rapt Media’s IV solutions transform online videos into clickable experiences that harness the power of the Internet — resulting in highly immersive content for marketing, sales, training, education, and entertainment. Rapt Media — Driving Interactive Video.
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by Jen Bergen | May 14, 2014 | Press Releases
Martini Racing Uses Rapt Media’s Site Pairing to Build Gamified Formula One™ Contest
BOULDER, CO-(Marketwired - May 14, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, today announced that Martini Racing is using Rapt Media’s patent-pending Site Pairing technology to power an interactive and gamified experience for the Formula One™ Italian Grand Prix.
Taking front stage in 2014, gamification is becoming the new norm in online Interactive Video. From high-end beverage companies like Martini to professional services firms like Deloitte, smart brands and businesses of all types are making the move to interactive content.
London-based creative agency Mr. President is using Rapt Media’s technology to enable the interactive contest portion of Martini’s campaign, bringing the heart-pounding action of racing to users’ PCs and mobile devices through a game of agility.
“The Martini Racing project is an elegant and thrilling example of how our Site Pairing technology can create a deeply engaging, game-like experience for a brand,” said Rapt Media CEO Erika Trautman. “It has been fantastic to work with such an innovative creative group like Mr. President to promote Martini Racing and the Formula One™ Italian Grand Prix.”
While not available in the U.S., the campaign will be rolling out in a number of European countries in the weeks building up to September’s Formula One™ Italian Grand Prix race. Check Martini.com/racing to see if the interactive campaign is available in your country.
With solid representation in Europe from innovative brands like Martini and other early Interactive Video adopters like Philips, gamifiication is ready to make the next move. Check out how interactive gamified video can make your business move at www.raptmedia.com/showcase or contact us to learn more.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video. Create highly immersive content for marketing, sales, training, education, and entertainment with Rapt Media. Driving Interactive Video
Media Contact
Monica Martinez
Monica.Martinez@barokas.com
by Jen Bergen | Mar 18, 2014 | Press Releases
CEO Erika Trautman to Present on Today’s Trends and the Future of Online and Interactive Video
BOULDER, CO-(Marketwired - Mar 18, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos (IV), today announced that CEO Erika Trautman has been selected to present on digital marketing trends and the future of Interactive Video at two major marketing conferences this spring. The announcement comes on the heels of Rapt Media’s recent launch of its patent-pending Site Pairing Technology, which links the video player and the website on which it is posted, enabling creatives and content producers to quickly and easily build immersive, mobile-ready, video-based Web experiences at scale.
ad:tech San Francisco 2014
At ad:tech San Francisco 2014, the largest digital marketing event of the year, which takes place March 26-27, Trautman will present with Rapt Media customer Gaiam TV on how the two companies came together to create an engaging, menu-driven Interactive Video landing page that gives the viewer control of the content. The session will also cover how Gaiam TV improved ROI in less than four weeks and doubled conversions over its standard, static pages.
The session is scheduled to start at 2:15 p.m. on March 26. For more information about the session, please visit: http://ad-tech.com/sf/videotrack2.
ClickZ Live New York 2014
Trautman will also present alongside Co-Founder and President of ICED Media Leslie Hall at ClickZ Live, the next-generation event that addresses the increasing change of pace in the digital marketing industry. In the session entitled “Innovative Campaigns - Engaging Customers with Interactive Video,” the two executives will discuss how they partnered together to create the world’s first Interactive Video optimized for iPhone and Android to launch Maybelline New York’s Big Eyes Falsies Mascara to a global audience.
The ClickZ Live conference takes place March 31 to April 3, 2014 in New York, and the session is scheduled to start at 10:45 a.m. ET on April 3. For more information on the presentation, visit: http://www.clickzlive.com/newyork/agenda-day3.php#innovative-campaign.
To support conference-goers, Rapt Media is extending its #interactiveeffect promotion through April 30, 2014. New clients will be given a two day, on-site consultation with a Rapt Media expert to assist with creative and technical implementation. Offer subject to terms and conditions. For more details, visit www.raptmedia.com/interactive-effect, or click here to schedule an appointment with a representative.
To follow Rapt Media at the events online, follow @RaptMedia on Twitter and the hashtag #InteractiveEffect.
For more information on Rapt Media, visit www.raptmedia.com; and for customer case studies, including Gaiam TV and Maybelline, visitwww.raptmedia.com/showcase.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video.
Based in Boulder, Colo., Rapt Media’s IV solutions transform online videos into clickable experiences that harness the power of the Internet — resulting in highly engaging content for marketing, sales, training, education, and entertainment. Rapt Media — Driving Interactive Video.
Media Contact
Monica Martinez
Monica.martinez@barokas.com
by Jen Bergen | Feb 11, 2014 | Press Releases
Video Optimization Technology Links Website and Video Player, Delivering the Most Advanced Interactive Video Solution
BOULDER, CO-(Marketwired - Feb 11, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, today announced the official launch of its patent-pending Site Pairing technology, which breaks down the wall separating online video from website capabilities, finally solving what was a costly and fractured online experience. The new technology is poised to transform the online media experience by creating a link between the video player and the website on which it is posted, enabling creatives and content producers to quickly and easily build immersive, mobile-ready, video-based web experiences at scale without worrying about technical implementation.
Whether responsible for developing premium brand marketing videos, shoppable video campaigns, interactive corporate trainings and tutorials, or high-end video microsites, Site Pairing presents an entirely new solution for captivating audiences and measuring that engagement.
Integrating Rapt Media’s Interactive Video (IV) player with the customer’s website, Site Pairing facilitates a two-way conversation between the player and the host site. When a viewer clicks on a Rapt Media video with Site Pairing, the website around the frame responds; and when a user clicks on the website, the video responds.
Rapt Media’s IV platform and Site Pairing technology are the cornerstones for creating engaging video microsites that deliver the premium experience viewers expect from premium brands. Following a private launch of the Site Pairing technology for Cinemax’s second season of its hit series “Banshee,” Rapt Media is now adding this disruptive resource to its suite of Interactive Video solutions available with the Rapt Media SaaS Interactive Video platform.
Before Site Pairing, creating a comprehensive, immersive, user-directed experience required multiple agencies and consisted of an expensive customized project that couldn’t be updated or repurposed. With Rapt Media’s Site Pairing technology, however, brands can quickly implement the technology and can infinitely replicate that platform for future projects.
“Having the option to choose how visitors interact and consume disparate pieces of content creates a more personalized and engaged interaction that brands can update, track, and directly tie to business objectives,” said Erika Trautman, CEO and co-founder of Rapt Media. “By integrating a website with our video player using our Site Pairing technology, our customers can get the most out of their website and all the content they’ve invested in — and that’s the future of online video.”
In addition to entertainment uses like Cinemax’s interactive “Banshee” microsite, Site Pairing technology can be used as an effective marketing channel. By capturing customers’ attention by offering choice, that choice can be transformed into a high-converting custom experience. Site Pairing can also be used to drive sales with shoppable video and provide dynamic user-directed e-learning tutorials. Examples of real Interactive Video campaigns for each use case can be found here.
According to the recent Forrester report, “Move Beyond Awareness with Interactive Video,” companies are increasing online video ad spend by nearly 19 percent in Europe, and by more than 22 percent in the U.S., and interactivity amplifies the return on investment from this video spend significantly. The report noted that average completion rates for linear video advertising, depending on placement and device, typically lie within the 50 to 85 percent range. Rapt Media, however, typically sees IV completion rates of 90 percent and above — often with repeated views for the same video as consumers explore all paths of the interactive storyline.
For more information on Rapt Media and its Interactive Video solutions, visit www.raptmedia.com/site-pairing. For more information on the current promotion for all new Rapt Media customers, visit #InteractiveEffect.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video.
Based in Boulder, Colorado, Rapt Media’s IV solutions transform online videos into clickable experiences that harness the power of the Internet — resulting in highly immersive content for marketing, sales, training, education, and entertainment. Rapt Media - Driving Interactive Video.
Media Contact
Johanna Erickson
Johanna.Erickson@barokas.com
by Jen Bergen | Jan 29, 2014 | Press Releases
Special Offer From Rapt Media Allows Companies to Explore Their Own Potential With Interactive Video
BOULDER, CO-(Marketwired - Jan 29, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, today announced that Cinemax will once again use Rapt Media’s Interactive Video Solution Suite to support the revamped digital microsite for the second season of its hit series, “Banshee.”
According to the recent Forrester Report, “Move Beyond Awareness with Interactive Video,” turning video from a lean-back to a lean-forward interactive experience redefines what is possible with the medium. Rapt Media’s collaboration with Cinemax is an example of how companies can use Interactive Video to better engage with their customers, whether it’s for branding, e-commerce, content marketing, enterprise video, training, or agency purposes.
“We’re excited to work with Rapt Media again this year as we expand and refine the digital experience for the much-anticipated second season of ‘Banshee’,” said Adam Dubov, Executive Producer/Creative Director of HBO Digital and Social Media for HBO.com and Cinemax.com. “Rapt Media provided the interactive capabilities, flexibility, and expertise to make the interactive execution quick and easy.”
With Rapt Media’s unique capability to “pair” its video player with the website, Cinemax is able to deliver a user-driven, personalized experience with over 74 background “Banshee” clips that fill out the season’s story. Because of Rapt Media’s full HTML5, Flash-free technology, viewers are able to access the content on any mobile device or PC, allowing Cinemax to reach all of its viewers.
The “Banshee” Web experience will integrate content from both seasons, rolling out fresh, updated weekly scenes that provide a deeper exploration of the “story behind the story.” Most video clips will offer clickable fields that bring up additional content, such as a comic or quote associated with a video clip. Viewers can follow that pop-up to another video — and, ultimately, to another path — or they can continue watching the current video.
“Collaborating with Cinemax for the first season of ‘Banshee’ was fantastic, and now we’re excited to take that experience to the next level for Season 2,” said Erika Trautman, CEO of Rapt Media. “Cinemax has created a one-of-a-kind experience for ‘Banshee’ viewers, and we’re thrilled to be a part of it.”
In order to provide an opportunity for companies to experience what Interactive Video can do for their businesses, all new Rapt Media clients that sign up before March 31, 2014 will be given a two day, on-site consultation with a Rapt Media expert to assist with creative and technical implementation. Offer subject to terms and conditions. For more details, visit www.raptmedia.com/interactive-effect, or click here to schedule an appointment with a representative.
For more information on Rapt Media, visit www.raptmedia.com; and for customer case studies and Rapt Media announcements, visit www.raptmedia.com/blog.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, interactive video experiences at scale that deliver a better return on investment than standard video.
Based in Boulder, Colo., Rapt Media’s IV solutions transform online videos into clickable experiences that harness the power of the Internet — resulting in highly engaging content for marketing, sales, training, education, and entertainment. Rapt Media — Driving Interactive Video.
Media Contact
Monica Martinez
Monica.martinez@barokas.com
by Basho Mosko | Jul 31, 2013 | Press Releases
Company Aims to Provide More Creative, Engaging, and Truly Interactive Video
BOULDER, CO — July 31, 2013 —
FlixMaster today announced the company is rebranding as Rapt Media, demonstrating its commitment to becoming the singular, scalable, in-house creative solution for business and agencies wanting to achieve measurable business objectives using online video.
Enterprise and branded video has enjoyed huge popularity as a marketing medium, often representing the first place people click on any web property, but statistics show that nearly half of online video viewers click away after 30 seconds.
The new Rapt Media sees an opportunity to address the rapidly growing need for more creative uses of video by corporations and media properties alike, providing a technology platform and product suite that improves content quality and increases viewer engagement.
Most technology developed for video has been targeted at storage and distribution issues, making the first chapter of Enterprise Online Video about delivering the video and managing the massive amount of data it creates. Sadly, the actual content has been largely ignored, with innovation taking a backseat to simple replications of offline video experiences.
“Since 2011, we have been the essential online video platform for indie producers and enterprise creative professionals who want audiences not only to watch online videos, but also to interact,” said Erika Trautman, co-founder and CEO of Rapt Media, a Boulder, CO-based graduate of the prestigious TechStars program. “Now, our media engine is poised to drive the world’s best interactive multimedia projects and fundamentally change the online video experience.”
“Rapt Media and our new brand position reflects that vision,” CEO Trautman said.
Rapt Media provides a scalable and measurable one stop solution for creating enterprise videos that use the click-through power of the web, resulting in experiences that engage, produce revenue, and address the real-life business needs of retailers, technology vendors, entertainment companies and other organizations, working with their existing distribution strategies to increase ROI.
The company recently announced their solution for the first mobile interactive videos for the iPhone and Android that don’t require an app for viewing, as well as partnerships with globally renowned brands Maybelline New York and Philips, which are are using the interactive technology in major marketing campaigns.
For global technology brand Philips, the company powered the first mobile interactive component for their upcoming Click & Style campaign, the introduction of an all-in-one Male Grooming product for young men. The effort is led by interactive agency Ogilvy & Mather Advertising (Duesseldorf). Willem Schungel, digital campaign manager of Philips Global said, “We needed to find a technology solution and experienced support team to help us execute this ambitious, interactive mobile campaign, and Rapt Media presented the only solution in the marketplace that was powerful and flexible enough to meet our mobile delivery needs. Their easy-to-use platform allowed our creatives to take control of the interactive building process, so that we can achieve greater mobile engagement.”
Additional enterprises using Rapt Media’s technology include HBO, Addison, Sony, One King’s Lane and NBC Universal, among others.
Rapt Media’s new website will launch on Aug. 14, 2013, but additional details can be found right now at www.raptmedia.com.
About Rapt Media
Rapt Media is the singular, scalable, in-house creative platform driving the evolution of interactive enterprise video for companies wanting to achieve measurable business objectives using online video. Rapt Media makes online video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, Rapt Media’s cloud-based technology enhances enterprise videos with the click-through power of the web and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.
