BOULDER, Colo. – March 10, 2016 – Erika Trautman, CEO and founder of Rapt Media, a leader in groundbreaking interactive video technology, recently sat down with Jim Nail, Forrester Research principal analyst serving B2C marketers, to discuss the influence of emerging content technologies on personalization, consumption, data, and ROI, and the shifting content marketing landscape.
The interactive discussion is segmented into five topics relating to content technology and the shifting content marketing landscape, including:
- Content Tech vs. Ad Tech: The complexity of the content ecosystem and the growing tension between content and advertising
- Content Marketing: Key pain points and challenges marketers face with content creation, distribution and optimization
- Online Video: Why it matters and how technology is changing video consumption
Interactive Advantage: Moving beyond traditional, linear content formats to create personalized, engaging content - Rapt Media: Giving content marketers the ability to create personalized, customer-centric content experiences
“We were thrilled to have the opportunity to discuss the shifting nature of content marketing with Jim. Exploration and discovery are becoming increasingly important to content consumption today, especially as push advertising continues to suffer from a lack of credibility and trust with consumers,” said Erika Trautman, CEO and founder of Rapt Media. “This mistrust and the growing use of ad-blocking technology are why Rapt Media gives content marketers the ability to create explicitly personalized experiences that invite consumers to find the content they deem most important.”
Explore the interactive video to learn more about the future of content, technology, data and return on investment.
About Erika Trautman
Since 2011, Erika has worked to build a business that is positioned at the top of emerging video technologies. In addition to sharing the stage with tech luminaries like Sheryl Sandberg, Erika has solidified an A-list customer portfolio including powerhouse companies like Toyota, ABC News, Warner Bros., Samsung, Vodafone, Maybelline, Philips, HBO, Mashable, and Conde Nast Entertainment.
About Jim Nail
Jim Nail is a principal analyst at Forrester Research serving B2C Marketing Professionals and leads Forrester’s coverage of online video, the evolution of television advertising, the digital transformation of advertising agencies, and marketing optimization.
About Rapt Media
Rapt Media has created the only interactive storytelling tech combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video. Download The Future of Content: Personalizing the Content Experience to discover why investing in technology-driven experiences is the key to creating engaging, personalized content.
About Forrester Research
Forrester is one of the most influential research and advisory firms in the world working with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
