Warner Bros. used Rapt Media’s interactive video technology to create an entertaining, mobile-friendly campaign to engage millennials, boost ticket sales, and grow awareness of its box office release, “Focus.” The campaign allows users to step into the shoes of a con artist, testing their skills through a series of interactive scenarios to see if they have what it takes to pull off a con. Whether attempting to con the Internet Mogul, the Investment Banker, or the Art Dealer, the fun campaign gives users a more personalized experience with the story. Pick your mark and give it a try!