Forrester Research & Rapt Media Webinar: Reach, Engage, and Convert with Interactive Video

by Jen Bergen |

Experts in content marketing & interactive video

Forrester Research is an expert when it comes to content marketing, and Rapt Media is a leader in interactive video, so, it only makes sense that these two companies partner to discuss how big brands can build better relationships with customers through valuable video content.

Reaching mobile consumers

Join Forrester Research Senior Analyst Ryan Skinner and Rapt Media CEO and Co-Founder Erika Trautman as they host an upcoming live webinar on...

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Condé Nast Entertainment teams with Rapt Media for interactive video advertising and content

by Jen Bergen |

Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.

If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital...

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Introducing 'Storytelling 2.0,' a Rapt Media interactive video Web series

by Jen Bergen |

Today, we’re thrilled to announce the launch of Storytelling 2.0,” a first-of-its-kind interactive video series, which allows users to interact with a behind-the-scenes view of how Rapt Media, its customers, and its partners are using interactive video for their own marketing efforts.

“Like every company, to make our vision a reality we have some serious business decisions to make, and the challenges that we’re facing here at Rapt Media are probably very similar to the challenges you’re...

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Warner Bros. ‘Focus’ on engaging mobile millennials with interactive video

by Jen Bergen |

It’s almost the weekend, and if you’re keeping up with the latest Hollywood buzz, seeing “Focus,” Warner Bros.’ caper about complex cons (and the attractive con artists pulling them off – cough, cough, Will Smith), is probably in your plans.

But behind every great movie is great advertising, and before you hit the popcorn stand, you’ll want to check out the incredibly creative social media campaign, “Focus on the Con,” created by Warner Bros. Keeping with the theme of the movie, the campaign...

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