This story was originally published via HR.com.

There’s no question that talent is now firmly in the driver’s seat of the recruitment process. Empowered by easy access to information, and surrounded with myriad employment options, talented candidates are calling the shots. In order to break through and be noticed, recruiters must offer content that is much more than simply informative. It must cry out for attention and interaction—beckoning candidates with personalization, entertainment, and...

This article was originally published via Magnet Media Films.

You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership.

But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if your audience is really engaged?

According to Google, consumers have more than ten interactions...

Today's workforce is detached and disengaged. When it comes to learning and information gathering, employees and consumers expect the same level of digital accessibility from the companies they work for and the brands they purchase from that they get in their personal lives. Enterprises need to change the way they communicate with their employees and customers, and interactive video is the way to do it.

This was the topic of our recent webinar, "Make Your Video Training Interactive," with ...

We've got some exciting news to share today. Rapt Media is integrating with Kaltura, the leading video technology provider, bringing enterprise companies and educational institutions better engagement, learning, and behavior change through interactive video experiences. The solution will be available to all Kaltura customers beginning in April.

Why go interactive?

Enterprise companies have to break through a noisy, congested minefield of competing information to reach their target...

“The Dopamine Effect” and the positive impact it can have on learning, is just part of the subject matter our VP of partnerships and sales, Greg Adamietz, and Kaltura's SVP of Enterprise & Education, Justin Beck, will explore when they share the stage together at Learning Solutions 2017 on Thursday, March 23.

The conference, put on by The eLearning Guild, is dedicated to exploring the different technologies that are disrupting the status quo of learning and development today.

Editor's Note: Rapt Media is thrilled to welcome Magnet Media's Director of Motion & Interactive, Max Alex, as our featured guest writer. Max has developed original design concepts, marketing campaigns, and digital media for the past 10 years and is armed with a comprehensive awareness and love of new platforms, tech, and trends.

Tapping into an innate desire

Crucial to the success of any employee benefit plan is the cooperation and participation of a company's employees. This applies in...

A few weeks ago, ABC News "20/20" anchors David Muir and Elizabeth Vargas sat down with the Sharks to celebrate "Shark Tank’s" seven-and-a-half-year journey leading up to their $100 million in deals made on the show. In the interactive interview, the Sharks of "Shark Tank" dish on their biggest regrets and best deals over the years.

ABC News producer Jeff Schneider created the interactive version to allow users to navigate the interview by selecting a topic from an interactive menu. Topics...

Rapt Media is honored to feature Sharon Vipond, director of research for The eLearning Guild, as our guest writer. For the last year, Sharon has been researching and creating in-depth case studies around different use cases for interactive video.

“Raise your hand if your organization is doing a great job using video to support learning and performance.” This is the question video learning thought leader JD Dillon asked a few months back in a Learning Solutions Magazine article on video for...

This post was originally published on PitneyBowes.com on March 6, 2017.

There’s no question that video has emerged as the clear front-runner in the never-ending race to captivate and motivate audiences. According to recent data from Cisco, video will account for a whopping 80 percent of web traffic by 2019. In 2016 alone, Facebook, Snapchat, and YouTube saw more than 20 billion video views per day.

Don’t be fooled by the numbers. Despite the popularity of video, video content must compel...

Earlier this week, we explored the ins and outs of interactive, personalized video. To quickly recap, personalized video technology pulls data about users to create unique video experiences with content that is personalized to the viewer (Hi, "Your Name Here!"). This is a powerful experience for both the viewer and the company behind the content who benefit from the data-driven results. But personalized video is even more powerful when it's paired with interactive branching video, which is...