Magnet Media

Recent Posts

Interactive videos: Choose your own engagement rate

by Magnet Media |

This article was originally published via Magnet Media Films.

You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership.

But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if your audience is really engaged?

According to Google, consumers have more than ten interactions...

(more…)

Rapt Media Strategic Guide & ROI Workbook