Forbes Insights regularly conducts research and reports designed to support both strategic and tactical decisions that business executives make daily. We highly recommend their recent report sponsored by Pitney Bowes, Engagement in the Age of the Customer: Using Technology to Build Relationships, to learn more about how transforming the customer experience through technology is the top competitive advantage for enterprise companies today.

If this was relevant in early 2016 when they wrote...

This story was originally published via HR.com.

There’s no question that talent is now firmly in the driver’s seat of the recruitment process. Empowered by easy access to information, and surrounded with myriad employment options, talented candidates are calling the shots. In order to break through and be noticed, recruiters must offer content that is much more than simply informative. It must cry out for attention and interaction—beckoning candidates with personalization, entertainment, and...

This article was originally published via Magnet Media Films.

You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership.

But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if your audience is really engaged?

According to Google, consumers have more than ten interactions...

Today's workforce is detached and disengaged. When it comes to learning and information gathering, employees and consumers expect the same level of digital accessibility from the companies they work for and the brands they purchase from that they get in their personal lives. Enterprises need to change the way they communicate with their employees and customers, and interactive video is the way to do it.

This was the topic of our recent webinar, "Make Your Video Training Interactive," with ...

We've got some exciting news to share today. Rapt Media is integrating with Kaltura, the leading video technology provider, bringing enterprise companies and educational institutions better engagement, learning, and behavior change through interactive video experiences. The solution will be available to all Kaltura customers beginning in April.

Why go interactive?

Enterprise companies have to break through a noisy, congested minefield of competing information to reach their target...

“The Dopamine Effect” and the positive impact it can have on learning, is just part of the subject matter our VP of partnerships and sales, Greg Adamietz, and Kaltura's SVP of Enterprise & Education, Justin Beck, will explore when they share the stage together at Learning Solutions 2017 on Thursday, March 23.

The conference, put on by The eLearning Guild, is dedicated to exploring the different technologies that are disrupting the status quo of learning and development today.